Logo

Room to breathe

The DigiKey logo is the primary identifier for our brand. By providing ample whitespace around our logo, we make it easy for audiences to identify us.

Lead with Red

Digikey is a red brand. In most applications, our logo should be associated with our brand Red-either through the logo or the background.

Clear space

Clear space separates our logo from other elements and distances it from the edges of a page or screen. In most applications the clear space for the DigiKey logo is equal to the width of the D or larger.

For special applications- when the logo is the primary visual element-it may touch or be cropped by the edges of a layout.

Minimum Size

Use your best judgement when applying DigiKey logo to maintain legibility. We recommend that the logo is never less than 18mm wide in print or 58px wide in digital.

Our Name

In keeping with the more contemporary aesthetic of the logo, our name should simply be displayed as ‘DigiKey’ when displayed in text. The word ‘Electronics’ should no longer be used in conjunction with our name as it has been seen previously.

The DigiKey logo may be applied over a variety of backgrounds, including color and imagery. The key considerations when using our logo are visibility and legibility.

As a general rule, the DigiKey logo should be associated with our brand Red-either in the foreground or as the background color. When full-color reproduction is unavailable or limited (e.g. stamping, embossing, staining), an all-black logo may be used.

DigiKey Red

Do place our logo prominently in a layout so it’s clearly visible and easy to read.

Do associate the logo with our brand Red-either in the foreground or in the background.

Don't place our logo over complicated visuals or backgrounds with insufficient contrast.

Don't add a stroke, legacy oval or any other holding shape to our logo.